Traffic Arbitrage

Useful materials about traffic arbitrage on the Internet:

• A Beginner’s Guide to Traffic Arbitrage (Affiliate Online Marketing)
• Affiliate programs and CPA networks
• Theory and practice of traffic arbitration (media buying)

What is traffic arbitrage?

Traffic arbitrage (media buying; affiliate marketing) is the purchase or extraction of traffic on the Internet for the purpose of its further resale.

In simple terms: an affiliate buys or otherwise extracts traffic from some sites (social or advertising networks, search engines) and resells it to others (affiliate networks and programs, direct advertisers).