Useful materials about traffic arbitrage on the Internet:
- A Beginner’s Guide to Traffic Arbitrage (Affiliate Online Marketing)
- Affiliate programs and CPA networks
- Theory and practice of traffic arbitration (media buying)
What is traffic arbitrage?
Traffic arbitrage (media buying; affiliate marketing) is the purchase or extraction of traffic on the Internet for the purpose of its further resale.
In simple terms: an affiliate buys or otherwise extracts traffic from some sites (social or advertising networks, search engines) and resells it to others (affiliate networks and programs, direct advertisers).