SEO And SEM
Optimization and promotion of websites (business) in search engines:
What is SEO?
SEO (Search Engine Optimization; optimization for search engines) is a set of internal and external optimization methods that allow you to raise your site in search engine results as high as possible.
What is SEM?
SEM (Search Engine Marketing) is a form of internet marketing that involves promoting websites by increasing their visibility on search engine result pages (SERPs), primarily through paid advertising.
How to set up automated rules in Google Ads
When running contextual advertising campaigns, you need to constantly keep your finger on the pulse: monitor the effectiveness of ads, adjust bids in time, disable or enable impressions, etc. Doing all…
How to increase the CTR of ads in Google Ads and Yandex.Direct using sitelinks
The Yandex.Direct and Google Ads contextual advertising systems have tools that increase the usability of ads, make them more attractive to users and, as a result, increase their click-through rate…
How to survive moderation in Google Ads and Yandex.Direct and not ruin your account
Moderation in Yandex.Direct and Google Ads is a pain for advertisers. And it’s not even about delaying the launch of ads and rewriting ads. Blocking an account with money in the account…