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How to set up automated rules in Google Ads
When running contextual advertising campaigns, you need to constantly keep your finger on the pulse: monitor the effectiveness of ads, adjust bids in time, disable or enable impressions, etc. Doing all…
How to increase the CTR of ads in Google Ads and Yandex.Direct using sitelinks
The Yandex.Direct and Google Ads contextual advertising systems have tools that increase the usability of ads, make them more attractive to users and, as a result, increase their click-through rate…
How to survive moderation in Google Ads and Yandex.Direct and not ruin your account
Moderation in Yandex.Direct and Google Ads is a pain for advertisers. And it’s not even about delaying the launch of ads and rewriting ads. Blocking an account with money in the account…
The complete Guide on everything you need to know about Google Analytics 4
In October 2021, Google announced the transition from Google Analytics Universal to the new and improved Google Analytics 4. For digital marketers, this means that the way we collect and…
How to sell on TikTok? 25 key mechanics for promotion strategy and advertising campaigns
How to start promoting a business on TikTok? What, how and why to show the audience and what ideas and formats are better “enter”? How to increase reach and monetize…
Facebook and Twitter: A simple Guide on how to promote your business
Today, two of the biggest social media platforms are Facebook and Twitter. If you are not on these social networks yet, you are missing out on a great opportunity for your…
How to make friends with the facebook algorithm and get into the news feed
Many of people actively use Facebook to promote their project, personal brand or as a blog. And everyone, of course, is interested in the question of audience involvement: to read, like,…
How does the Facebook News Feed predict what you want to see?
There are many myths and conjectures surrounding the Facebook News Feed algorithm. Until recently, few people knew about the features of her work. even when the company had already shown how content personalization…
Ecommerce Special – Beginner’s Guide to Retargeting
If you’ve ever looked at the number of site visitors you receive each month and dreamed that at least five percent more of them would turn into paying customers, you’re…
Bing and Google: Comparing Search Engines in 2022
In the dispute between Bing and Google, many automatically assume that Google will take the crown from both users and marketers when it comes to preferences and overall user experience. While Google continues to dominate…
Short and Simple ways on How to make money with your blog
What I really love about blogging is that there are almost endless ways to make money from it. Here are just a few of them : media advertising;affiliate marketing;sponsored content;sale of…